Carousell HK craftily markets on MIRROR craze with search stats and product recommendations

MIRROR has won the hearts of many Hongkongers since its inception. Particularly this year, many brands have collaborated with the band on campaigns. Without having to dish out large sums of campaign dollars, cleverly jumping on to the trending conversation is Carousell Hong Kong. To coincide with the boyband's third anniversary in November, Carousell has unveiled data around the group and its members, highlighting the most popular members and merchandise. 

Data from Carousell between October 2020 and September 2021 showed that Keung To was the most searched member of MIRROR, followed by Ian Chan and Anson Lo, whose number of searches has increased by more than 9,000% over the past 12 months. Edan Lui and Jer Lau were ranked fourth and fifth. 

Carousell said there are plenty of reasons contributing to the rise in the number of searches, including a series of concerts held in May 2021, the launch of TV programme Be a Better MIRROR in June, and Ossan's Love (HK version) in the same month. Both Anson Lo and Edan Lui were the main characters of Ossan's Love (HK version), and their popularity surged a lot during and after the programme. In July, their numbers of searches increased by more than 1,000%. 

Fans of MIRROR have also snapped up the band's merchandise. Model figures were the most popular products that won the fans' hearts, followed by photo cards and MIRROR members' autographs. Banners and light signboards were ranked fourth and fifth. 

Not missing the beat to promote products, Carousell has also suggested several items for fans if they need to attend events featuring MIRROR, including camera lens, light signboards, portable mini fans, folding chairs, masks and power banks. 

MIRROR has been featured in multiple campaigns including the latest one with McDonald's Hong Kong on the celebration of its third anniversary and the promotion of the “Crispy Thighs” items. It's reported that many fans went to the brand's flagship store at Admiralty to buy the food and required the staff to separate the food and box to avoid any oil stains.As part of the “Famous Order”, the month-long campaign will see McDonald’s stores being redecorated to feature one of the members of MIRROR. Meanwhile, the store located at Admiralty will also have a makeover, allowing fans of MIRROR to immerse in the celebration in the themed “McDonald’s x MIRROR” store. 

(Photo Courtesy: MIRROR's Facebook)

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