Carousell has announced a plan to donate ad inventory to non-profit organisations helping communities impacted by COVID-19.
The "COVID-19 Free Ads for Charity" programme is aimed at supporting non-profit organisations in Hong Kong, Malaysia, the Philippines, and Singapore, and their efforts to replenish supplies of food and essential health products, raise donations for upkeep costs, provide volunteers, and support other initiatives caring for families-at-risk and seniors in need.
“This initiative will give non-profit organisations more visibility and offer an alternative platform for advertising that doesn’t require paying premium fees. As a C2C classified platform, Carousell has a broader vision for our community and users that transcends the current COVID-19 climate," said JJ Eastwood, managing director for advertising at Carousell.
This initiative will offer up to HK$10.87 million in advertising support for non-profit organisations helping the communities worst hit by COVID-19. Beneficiaries include Caritas Manila in the Philippines, Habitat for Humanity in Hong Kong, Parents Without Partners in Malaysia, and The Singapore Red Cross.
Jo Hayes, CEO of Habitat for Humanity Hong Kong, said, "We hope this will help Habitat Hong Kong to raise funds to address the critical housing issues in Hong Kong and overseas countries. With the help of Carousell and our Hong Kong supporters, we can empower our partner families to be resilient in uncertain times."
This move follows closely follows Carousell's early April launch of Caroubiz, a new subscription service which aims to help merchants boost sales and increase traffic.