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Carousell calls for regional media pitch

Carousell has called for a regional media pitch, covering the Asia region. Marketing understands that it covers the Singapore, Malaysia and Indonesia markets. This comes a week after the online marketplace appointed 72andSunny Singapore as its creative partner.

During the appointment, Cassandra Leong, senior brand manager of Carousell, said that the company is “very impressed” with 72andSunny’s “deep experience and fresh approach”, and is looking to boost its presence in the region and grow audience for its advertisers with this partnership.

Recently, Carousell surfaced in several media outlets around the issue of sky-rocketing rates of reselling on its platform. This came after the resale Marvel’s Avengers: Endgame film tickets costing SG$888 for a pair as well as the resale of Jewel Changi preview tickets. In response to Marketing‘s queries on the measures it will be taking to counter such issues, a Carousell spokesperson said it discourages opportunistic price setting, and is currently working on co-creating a set of guidelines and community best practices to promote a better and more inclusive classifieds experience.

She also said that the eCommerce platform allows the buying and selling of tickets as long as the transactions do not violate any laws or terms of service. As with every online and offline marketplace, there are always risks to buying and selling. As such, the spokesperson said Carousell urges users to be cautious and practice due diligence when arranging any deals.

Meanwhile earlier this year, ride-hailing service GOJEK partnered with Carousell, in a bid to reward Carousell users who are new GOJEK riders with  ride vouchers. As such, Carousell users who download the GOJEK app by clicking on the GOJEK ads on Carousell’s app or website will receive additional ride vouchers. This is on top of the SG$5 vouchers offered to new riders by GOJEK.

Prior to the partnership, the online marketplace appointed industry veteran Su Lin Tan as vice president of operations, while Colin Bryar took on an advisory role. According to a statement from the company, the new additions aim to reflect the company’s commitment to solidify its position in the industry and to continuously improve user experience in the region.

In her new role, Tan will lead the teams in scaling up operations in Singapore and across the region. She reports to co-founder and CEO, Siu Rui Quek. Previously deputy chief marketing officer and senior vice president of sales strategy and operations at Singapore Press Holdings, Tan brings with her over two decades of leadership experience in digital strategy, marketing and the classified space to Carousell.

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