Caroline Chan, former MD at Maxus Hong Kong, has moved internally to join GroupM Sports and Entertainment as content director of Greater China and North Asia.
She is replaced by Stanley Ngai, former GM at Maxus Hong Kong, who has been promoted to the role of MD at the agency.
Chan now reports to Josh Black, head of GroupM Content across Asia Pacific, and her responsibilities are to grow the GroupM Sports and Entertainment business in North Asia through rights partnerships, strategic alliances and working with key players in the market to create new streams of revenue growth.
Black said, "Putting Caroline into a role focused on North Asia will accelerate our business and drive even more focus."
Meanwhile, Melanie Lo, CEO, GroupM Hong Kong, added: “The Hong Kong media market has changed a lot in recent years, and is now ready for meaningful content opportunities which Caroline will be focused on developing."
As for Ngai, in his new role, he will focus on building deeper client relationships and managing and growing the Maxus Hong Kong business. Stanley will report to Melanie Lo, GroupM CEO Hong Kong and Ajit Varghese, CEO of Maxus Asia Pacific.