Carlson Rezidor jumps on VR bandwagon

Carlson Rezidor Hotel Group has unveiled its virtual reality (VR) interface for BluPrint, Radisson Blu’s latest design program for its interior design scheme.

Through the creation of a downloadable app and portable VR devices, the hotel group hopes to showcase what BluPrint can do. BluPrint addresses three key aspects of the guest experience – guest rooms, social, meetings and event spaces. The design program is to be implemented in new Radisson Blu hotels and resorts, and those to be refurbished.

“Carlson Rezidor is redefining the design process for investors and how travelers discover and explore our hotels. We are opening up a new world of experiential engagement, enabling a sensorial appreciation of what we have to offer,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.

“Our focus on technology and innovation underscores our drive to stay ahead of changing guest expectations, captivate new audiences and ensure even stronger returns for owners and investors. Our technological edge will also help propel the evolution of our Radisson Blu brand, which has been built on iconic and innovative design, sophistication and style,” he added.

In Asia Pacific, Carlson Rezidor currently operates 46 Radisson Blu hotels and has 34 more under development.

There is an increasing trend in hotel groups utilising VR technology to further its objectives, with Shangri-La rolling out VR to its global sales platform late last year. This enabled travel advisors, meeting planners and potential corporate clients to virtually experience Shangri-La hotels and destinations around the world; done through immersive 360-degree videos for over a quarter of its 94 hotels and resorts.


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