CareSuper appoints Involved Media for media strategy, planning and buying

Independent media agency Involved Media has been appointed to oversee media for industry super fund CareSuper, taking on responsibility for media strategy, planning and buying.

The appointment comes after CareSuper’s recent merger with Spirit Super, creating a combined fund with more than 573,000 members and more than AU$53 billion in funds under management.

CareSuper brand lead Sid Srinivasan said the decision to appoint Involved Media was driven by its strategic insights, creativity and deep understanding of the brand’s mission.

“We were thoroughly impressed by Involved Media’s expertise, creative approach and strategic insights,” Srinivasan said. “Our team sees this partnership as a key milestone and we look forward to working closely with them to continue delivering meaningful outcomes for our members.”

Involved Media managing director Sarah Keith said the agency was excited to work with a brand that shares its values.

“We are exceptionally pleased to welcome CareSuper as a client,” Keith said. “We have been deeply inspired by the strong parallels between our organisations - challenger brands with an ethical North Star, with care at the heart of the service we deliver.”

Involved Media general manager and strategy lead Dan Hojnik added that the partnership had felt natural from the outset.

“It’s been such a pleasure working with Sid and the CareSuper team throughout this process,” Hojnik said. “From day one, it’s felt like the start of a really strong and meaningful partnership. We’re genuinely excited to help CareSuper get more from their media and ultimately deliver the best outcomes for both the brand and its members.”

Involved Media is one of Australia’s largest independent media agencies, with more than $100 million in billings and a client roster that includes Hertz, Thrifty Car Rentals, Anytime Fitness, Stanley Black & Decker, Chartered Accountants ANZ, and Better Help.