Restaurant brand Din Tai Fung Singapore has appointed Carbon Interactive as its social media agency of record for a period of one year. The appointment comes without a pitch. The company was previously working with Collab Singapore.
Carbon Interactive will be tasked with undertaking duties such as social media consultancy, content creation, community management and analytics.
"With over 40 years of culinary heritage, Din Tai Fung has amassed a loyal following locally. With the appointment of Carbon as our social media agency, we hope to be able to leverage on Carbon's expertise to enhance our online engagement with our customers. We are confident of Carbon's ability to propel our online presence, and are excited about this partnership," Patsy Loo, senior vice-president of Din Tai Fung Singapore, said.
“It is a privilege to be given this opportunity to work with one of the world’s top ten best restaurants! We’re definitely looking forward to partnering with Din Tai Fung to replicate and strengthen its world-class experience on its social media platforms,” Jeffrey Lim, general manager of Carbon Interactive, added.