Carat snags BMW China's digital business

Carat China has won the digital business for BMW China following a six-month pitch.

Carat China has been handling the traditional media communications of the BMW business and the win expands the agency's media duties to the digital space.

Cathy Kuang, managing director of Carat North China, said Carat now has a significant responsibility to boost the brand's investments and competency in the digital space.

"BMW, as well as the brands under its umbrella, is well-loved and has a long history of success which we are keen to extend.