Dentsu Aegis Network has appointed Michael Epstein (pictured) as CEO, Carat Global. He will be reporting directly into Peter Huijboom, global CEO media and performance and global clients. Epstein will be based in New York, while reporting to the Carat Global leadership team in London.
Epstein joined Carat US in 2013 as chief strategy officer and last helmed the role of CEO, Carat US. Under his leadership, the agency worked with United Airlines, Intel and P&G US businesses, as well as retaining the Microsoft account globally. Epstein will continue to lead Carat’s US operations while a search for his successor is conducted.
Prior to joining Carat, Epstein spent 14 years with Mindshare. Before leaving the agency, he was the president, client services. He also had a one year stint with Ogilvy in 1999.
“We’ve been on an incredible journey with Carat in the US, driven by some of the brightest minds in media. A huge part of that success has been the unique way in which Dentsu Aegis Network operates – connecting across agencies and markets to meet our clients’ needs. I’m proud and excited to continue that journey with colleagues from around the globe,” Epstein said.
Peter Huijboom, global CEO media and performance and global clients said Epstein’s track record speaks for itself and is built on a “rare ability” to blend the science of media planning and product with the art of creating lasting relationships with clients. “The breadth and the strength of his leadership will be a huge asset as we continue to transform our media and performance business to meet the needs of our clients,” he added.
Meanwhile, global president Christine Removille will take on the extra remit of media and performance transformation, becoming global president, media and performance transformation. She continues to report to Huijboom and will be tasked to help shape and develop the media and performance line of business. Both roles are effective from 1 June, 2019.
Removille was previously with Accenture for 20 years. According to her LinkedIn, she launched Accenture Analytics in France and Benelux while continuing to run Accenture Interactive. Removille said she looks forward to contribute to the transformation of the media and performance line of business to reveal the potential of integrating media and performance to deliver overall marketing performance.