Carat extends into Brisbane

Carat has extended its Australian presence with its recent launch into the Queensland market.

Furthermore, the agency has integrated digital experts within every client service team and expanded the agency’s strategic resources by tapping into Carat’s 25-strong national strategy team.

Carat Brisbane launches with staff transitioned from fellow Dentsu Aegis Network media agency Mitchells, with clients including Super Retail Group, Tatts Group, Super A-Mart, CUA and Flight Centre and the recently won Gourmet Garden. Carat’s newest clients include Mastercard, Sara Lee and L’Oreal as well as a reappointment by Mondelez.

Gabriela Merrick (pictured right) has been promoted to managing director for Carat Brisbane. She has 11 years of experience with the company, most recently serving the role of general manager at Mitchells Queensland.

Simon Ryan (pictured left), CEO of Carat Australia & New Zealand, said: “At Carat we are focused on our mission to redefine media – to do more than simply deliver media value for our clients, to build business value for our clients through media. We’re pleased to now be able to do this on a national scale, with a team experienced in the Brisbane market and under Gab’s leadership.”

The expansion into Brisbane comes at a pivotal time for Carat, with Simon Ryan appointed as national CEO last year and putting in place a national leadership team including national strategy director, Gavin Ashcroft, national digital director, Sarah James, and national head of investment & partnerships, Paul Brooks.

“Our ongoing focus is to continue to invest in our strategic offering, to ensure that our influence in the market is backed by a strategically-led and innovative team that delivers powerful and effective ideas for our clients. We have one of the largest strategic footprints in the region with a 25-strong team headed by Gavin Ashcroft as well as the strategic resources of Carat globally, which translates to effective and powerful campaigns for our clients” added Ryan.

Kenny Stewart, a member of Dentsu Aegis Network’s executive leadership team, remains as head of the Brisbane office for the group, which also includes performance marketing agency Columbus, PR agency Haystac and lifestyle marketing business Team Epic.