Carat China wins COFCO’s media account

After a three-month long competitive pitch, Carat China has won the media business including planning and buying for COFCO from the second half of 2016 to 2017.A spokesperson from COFCO’s brand management department said, “Our objective was to work with a professional and innovative partner who would bring COFCO’s media communication to the next level. Carat China demonstrated to us they were such a partner. Throughout the pitch they showed high quality team work and efficient strategic communication capabilities.”Christina Chu, managing director of Carat Beijing said: “We are looking forward to this partnership. Our team at Carat is committed to redefining how media investment can drive real business value for COFCO in a convergent and complex landscape.”