Carat China wins COFCO’s media account

After a three-month long competitive pitch, Carat China has won the media business including planning and buying for COFCO from the second half of 2016 to 2017.

A spokesperson from COFCO’s brand management department said, “Our objective was to work with a professional and innovative partner who would bring COFCO’s media communication to the next level. Carat China demonstrated to us they were such a partner. Throughout the pitch they showed high quality team work and efficient strategic communication capabilities.”

Christina Chu, managing director of Carat Beijing said: “We are looking forward to this partnership. Our team at Carat is committed to redefining how media investment can drive real business value for COFCO in a convergent and complex landscape.”