Carat China has announced to relaunch its EN+ brand, bringing together talent across branded content, social media and TV sponsorship specialisms.
The new-look team will be focused on insight-driven content and social media solutions, drawing on audience and social data to build a detailed picture of people’s content consumption behavior across platforms and screens, as well as connecting brand content to commerce.
The team will be headed by strategist Richard Frampton, previously from Carat’s convergence planning division who has spent over 10 years at Carat across UK, Singapore and China markets.
“Our clients are increasingly seeing the potential for content, across traditional, digital and social environments, to drive consumer engagement and contribute to sales,” said Frampton.
“EN+ will be focused on building platforms which deliver this potential through unrivalled understanding of consumer behavior.”
The EN+ team has over 20 members strong with specialist divisions in social media, branded content and TV sponsorship.