Carat appoints new MD for North China

Carat has appointed Cathy Kuang to take on the role of managing director for North China, based in Beijing.Kuang brings over her almost two decades of experience in media and marketing, spanning multiple sectors and industries including automobile, FMCG, technology, luxury and pharmaceuticals. She will be leading the business operations for North China.Before joining Carat, Kuang was general manager of Digital in ZenithOptimedia, Beijing. Prior to that, she was Head of Beijing for HYLink Advertising Agency. She also spent four years with GroupM China, working with MAXUS and Mindshare."At Carat, we believe in attracting talent with attitude and aptitude. Kuang is a great fit with the Carat culture and I am confident that her experience and stellar track record will stand her in good stead to succeed in her new role," said Adil Zaim, CEO of Carat China.