CapitaVouchers to go fully digital from 1 July

As part of its ongoing digitalisation efforts CapitaLand will no longer be accepting physical CapitaVouchers at all participating properties and retailers from 1 July, according to a statement by the group.

Physical CapitaVouchers will be fully replaced by CapitaLand's existing digital shopping voucher programme eCapitaVoucher which is available through the CapitaStar app.  

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Shoppers who are currently holding physical CapitaVouchers are encouraged to use them up by 30 June at participating CapitaLand malls, said the group. 

It added that shoppers who are unable to their physical CapitaVouchers by 30 June may convert them to STAR$ at an equivalent value from 2 May to 30 September this year.  The STAR$ can be exchanged for eCapitaVouchers, merchant deals or carpark redemption vouchers on the CapitaStar app.

The news comes as CapitaLand continues to push ahead with plans for digitalisation. Last December, CapitaLand goes hard into digital festivities with metaverse and virtual influencer, breaking the fourth wall in Rae's first-ever phygital appearance at CapitaLand malls with Molly themed décor sets. The campaign was part of CapitaLand and POP MART’s 15th-anniversary celebration in Southeast Asia for the latter's top IP character, Molly.

Chris Chong, CEO of retail and workspace (Singapore and Malaysia), CapitaLand Investment, said that the campaign is the company's first take at introducing shoppers to innovative and eye-opening experiences in the metaverse, and anchoring its malls as experiential lifestyle destinations. 

"We are thrilled to push the boundaries by seamlessly blending the physical and virtual shopping experience at CapitaLand malls for shoppers and retailers alike. We welcome everyone to our malls this festive season to explore this exciting phygital world, create new memories and expand the wonders of your imagination like never before," he added.

MARKETING-INTERACTIVE has reached out to CapitaLand for additional information.

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