The London-based International Public Relations Association (IPRA) has awarded Campaigns & Grey(C&G) a Golden World Award for Excellence 2017 for its “On-The Go Pants” advocacy.
C&G was the lone Philippine agency recognized by the IPRA for “PR on a Shoestring Budget” category. On-The-Go Pants was developed to improve mobility and restore dignity among patients with urinary retention problems, as well as those suffering from renal disease and prostate problems. The apparel, manufactured by top Filipino couturier Dennis Lustico, affords patients convenience and discretion, and allows them to take part in professional and social activities without compromising the critical daily maintenance that comes with wearing catheter bags.
Using traditional and online media, C&G launched On-The-Go Pants and received extensive coverage from news media, as well as inquiries and orders from patients in the Philippines and other countries.
The IPRA Golden World Awards for Excellence is an award-giving body that offers worldwide recognition and acclaim to public relations programs. Recipients of the IPRA Golden World Awards for Excellence take particular pride in the recognition granted to their entries as meeting international standards of excellence in public relations.
The Award Ceremony and Gala Dinner will be held on October 13th, in Sofia, Bulgaria.