Campaigns & Grey's Cebu office will handle the launch of Air Asia's new flights from Cebu. The win includes above the line, below the line, out of home and launch events for new routes in the Visayas and Mindanao regions of the Philippines.
AirAsia Philippines is a low cost carrier that flies hand in hand with Air Asia - voted the World's Best Low Cost Carrier for six consecutive years. They serve multiple domestic destinations including; Kalibo (Boracay), Puerto Princesa (Palawan), Cebu and Davao. Their international routes are managed from Ninoy Aquino International Airport (NAIA) Manila and destinations include China and South Korea.
SOURCE: PRESS RELEASE