Market research automation and SaaS startup Cambri announces Series A funding round

Market research automation and SaaS startup Cambri has announced an about US4.29 (€3.6M) Series A funding round, jointly led by OpenOcean and Spintop Ventures.

Based in Finland, Cambri helps accelerate product and concept testing for consumer brands up to 10X faster than traditional methods through both its digital SaaS platform and access to 100 million consumer panelists. This allows marketing and innovation teams to focus their resources on the types of products consumers already respond to well.

In addition to the funding round, former president at Nielsen US Media Lynda Clarizio has also joined Cambri's board of directors, bringing her years of experience with media, enterprise data and analytics.

"This is an important milestone for Cambri. As we scale internationally and further develop our product to serve our rapidly expanding customer base, the industry knowledge and experience we gain from OpenOcean, Spintop Ventures and Lynda Clarizio will enable us to move even faster and smarter," said Dr. Heli Holttinen, founder and CEO of Cambri.

"I am pleased to join Cambri's board of directors working alongside OpenOcean and Spintop Ventures. I am excited by what Cambri is doing to revolutionise product and concept testing to better serve brands in bringing product innovations to market," added Clarizio.