Calvin Klein has named Linh Peters its new global CMO, effective from 2 November.
With over 20 years of marketing experience with major brands including Starbucks, Ulta Beauty and Target, Peters has demonstrated her ability to understand the market, engage consumers and drive loyalty across multiple platforms on a global scale.
In her new role as global CMO for Calvin Klein, she will be responsible for driving greater consumer engagement, product marketing, and growing the brand with innovative, data-driven marketing strategies.
Acting chief brand officer Greg Stogdon and acting CMO J.D. Ostrow will continue to work with the brand in different but complementary ways to aid Peters in her new role. Their agency, Frosty Pop, remains Calvin Klein's branding agency of record.