Chevron Singapore has launched a campaign on the JCDecaux network for Caltex.
The out-of-home execution projects Caltex with Techron as a fuel with unbeatable cleaning power, and runs on sites along Orchard Road and downtown destinations. Y&R handled creatives while Mediaedge:cia did media duties.
The campaign runs on 10 bus shelters and 40 6-sheet posters and will be deployed for another eight weeks. TVC, radio, and bus elements of the campaign are also running simultaneously.