California Fitness brand exits Singapore

Following the announcement of it shutting is Raffles joint, California Fitness has now announced that the Bugis and Novena will also see the same fate.This comes following the brand shutting its clubs across China and Hong Kong. According to a press statement, J.V. Fitness, operator of California Fitness, does not have adequate liquid resources to continue its operations.Provisional Liquidators have also been appointed to quickly explore options that may be available to enable the business to operate but for time being, it is necessary to cease the operations of the fitness centres with immediate effect.Read also:The demise of the California Fitness brand4 things the PR industry can learn from California Fitness' demise