Caitlyn Jenner, formely known as Olympic gold medal winning decathlete Bruce Jenner and part of the Kardashian family, has inked a deal with H&M.
This was confirmed on Jenner's Twitter feed as well as H&M's.
Jenner also shared the image on her Instagram account with caption: “Can’t wait to show you more of this inspiring and amazing campaign!”
On an article on the Telegraph, a spokesperson for H&M said this was part of the brand's attempt to show diversity.
"We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief."