Café de Coral elevates Piony Leung to managing director for Hong Kong

Café de Coral has promoted Piony Leung to managing director (Hong Kong) with immediate effect. 

In her new position, Leung reports to group CEO Peter Lo and manages business operations and provide strategic leadership across Café de Coral Group’s business in the city, including quick service restaurants, casual dining and institutional catering. She will also play a pivotal role in meeting the company’s growth goals in the Hong Kong F&B sector.

Piony was previously managing director (quick service restaurants) of Café de Coral Group, and boasts more than 25 years of experience in the retail and fast-moving consumer goods industries. Under her leadership in 2020, the group’s quick service restaurants business took a number of actions to address weak market conditions, shifted marketing focus to promote take-away and delivery services, redesigned menus to meet changing demand, and introduced an e-commerce platform for selling popular seasonal products such as poon choi and party sets.

"In the face of unprecedented challenges, I am deeply impressed by our frontline staff who have gone above and beyond to service our customers while doing their best to meet our business goals. Although the economic outlook remains uncertain, I am committed to working side by side with my team members to explore future business opportunities and retain the Group’s leadership position in this rapidly changing market," she commented.

Speaking of Leung's appointment, Lo said her leadership skills had led the team through major market shocks and adapted to the challenging business landscape.

"In the post-pandemic era, it is essential that the group is able to capture opportunities bought by the fast-changing market and consumer behaviours. I have every confidence that she will be able to maximise business synergies and build a stronger brand portfolio by integrating the quick service restaurants, casual dining and institutional catering business as a whole, offering a wide range of food options that cater to the diverse tastes of the greater community," Lo explained. 

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