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Cadbury and Tourism Selangor join efforts to spread joy

Cadbury Malaysia and Tourism Selangor have partnered to host a group of 50 underprivileged children to a shopping spree at a Tesco outlet.

Cadbury Malaysia and Tourism Selangor co-organised the event as part of the “Program Sentuhan Kasih Lebaran 2015”.

The programme aims to spread joy to every child during this festive occasion. Cadbury Malaysia reportedly contributed portion of its proceeds from its Joy Sale events to this initiative.

The children aged between three and 12 years from ‘Rumah Kebajikan Baitul Hidayah’ and ‘Persatuan Anak-Anak Yatim’ and ‘Ibu Tunggal Kampung Medan’ were given RM250 worth of Tesco shopping vouchers each to spend on a whole new wardrobe to celebrate Hari Raya.

Staff volunteers from Cadbury and Tourism Selangor accompanied the children on their shopping spree to buy Hari Raya clothes and accessories of their choice.

“Serving communities through volunteering is an important part of our culture and our aim to create Great Place to Work,” Raja Zalina Raja Safran, head of corporate and government affairs, said.

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