Social Mixer 2024 Singapore
Cadbury sells broken chocolate bars to help those affected in Turkey and Syria

Cadbury sells broken chocolate bars to help those affected in Turkey and Syria

share on

Mondelez International's Cadbury has listed broken chocolate bars in solidarity with those affected in Turkey and Syria. The bars are available for purchase on eCommerce platform Lazada and aim to engage online shoppers and encourage them to make donations, all while providing them with a simple means to make a difference.

This is an initiative by Ogilvy Singapore and Mondelez International.

By making broken bars available to shoppers online, Cadbury is providing an additional stream where donations can be collected. Upon checkout, they will not receive a physical bar, but the brand will match-fund the prices paid, and double the total contribution with all proceeds going to The Singapore Red Cross towards the Türkiye-Syria earthquake relief effort.

Starting from March 13 2023, shoppers can check out the broken bars and support the earthquake relief efforts in Türkiye and Syria. 

Don't miss: Mondelēz hands part of its global content production remit to WPP and Publicis Groupe

cadburys broken bars

Nikhil Rao, VP of marketing, Mondelez International said: “With broken bars, we hope that our small acts of generosity add up to something meaningful, and are able to make a difference to those in need.”

Adding on  Nicolas Courant, chief creative officer, Ogilvy Singapore, explained that leaning on Cadbury's belief that people are innately generous, the two partnered up to tap into the moment when people seek instant gratification and pleasure – shopping online, and turned it into an opportunity for them to make a small sacrifice and give to those who need generosity the most.

“We would like to thanks Mondelez and Ogilvy Singapore for their support towards our humanitarian response  in Türkiye and Syria, to bring hope and help to communities affected by the earthquake,” said Eileen Cher, assistant secretary general (corporate), Singapore Red Cross.

MARKETING-INTERATIVE has reached out for more information. 

Meanwhile, globally on Mondelēz International also handed part of its global content production remit to WPP and Publicis Groupe from S4 Capital.  

Content 360 is back on 10-11 May 2023 in Singapore. A hugely popular event over the years, Content 360 brings the most influential content creators to inspire you. Across two days, you can connect with 300+ brightest minds in the industry and learn how to overcome challenges to make your content stand out among the crowd. Tickets are on sale now, register today: https://conferences.marketing-interactive.com/content360-sg/

Related articles: 

Mondelēz International head of marketing for MY and SG moves on to new role
Mondelēz Indonesia hands Vikram Chandratrey added marketing remit
Lazada turns Jalan Bukit Bintang into fashion runway for 'Koleksi Raya'

What does eCommerce have to do with running? Lazada's CMO Marcus Chew explains 
Lazada embarks on region-wide run across 6 countries

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window