Cadbury has created a print ad, running it in major newspapers such as the Malay Mail, hoping to clear the air and assure customers that it is safe to consume its products.
With a print ad, Cadbury has assured its Muslim consumers that its chocolates are certified Halal and is encouraging them to enjoy its chocolates again.
The confectionery giant also thanked its consumers for believing in the brand despite the recent happenings.
Two of its chocolates, Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond, were initially tested positive with traces of porcine-DNA last week, causing a massive scandal for the confectionery maker. It was cleared of the accusation after a second test was carried out.