Buzzvil forms partnership with Japanese ad platform MicroAd

Ad platform Buzzvil has secured a partnership with Japan's online ad portal and network operator MicroAd.

Through this partnership, MicroAd will introduce Buzzvil's unique rewarded ad inventories that generate ad revenue and boost user engagement for Japan's mobile app publishers.

"We are so glad to have found a partner that can bring us new mobile app publishers in Japan and will do our best to help MicroAd's mobile advertising business grow," commented John Lee, CEO of Buzzvil. 

Meanwhile, Buzzvil recently raised US$17 million in series C from Mega-7 Club for its reward-based ad tech that maximises ad revenue for publishers. The Mega-7 Club, dubbed as South Korea's version of Softbank Vision Fund, consists of returning investors LB Investments, Company K Partners and new investors SBI Investments, Korea Development Bank and Shinhan Bank.

The deal follows the company's series B in 2015 from LB Investments and Company K Partners, alongside other investors, and series A from Softbank Ventures Asia in 2014.