Buspak Advertising has merged with its billboard arm Cody, rebranding as Cody Outdoor International (Hong Kong) with a new logo set to unveil next week.
The rebranding comes five months after the firm losing the long-running exclusive ad contract with New World First Bus and Citybus to JCDecaux Cityscape.
Over the past two months Cody has secured three billboard spots at Hung Hing Road, Tai Lam Tunnel and Hong Kong Stadium.
Following the appointment of Teresa Fung as chief commercial officer last month, Cody has appointed Lisa Lee as business development director with immediate effect.
Lee, a sales veteran with diverse media experience across print and OOH, previously held senior positions in South China Media Group, POAD and JCDecaux.
The newly minted business development director has the remit to grow the breadth and depth of our portfolio of media assets and digital led solutions, bringing greater synergy between business development and sales.
Cody general manager Sammy Choi said: “Cody is gaining momentum on business development to regrow our market share.
"We are delighted to have an experienced senior talent like Lisa to lead our expanded new business team to grow, diversify and transform our portfolio into a total OOH solution for this digital age."