Burson-Marsteller gets SG lead

WPP’s Burson-Marsteller has appointed Barkha Patel-Zinzuwadia as its Singapore market leader and member of the Asia Pacific leadership team.

She will report to Asia Pacific regional chair, Patrick Ford. The firm has not had a market leader for its Singapore practice since previous lead, Steve Bowen moved to the firm’s Sydney office in 2012. Bowen has left BM, as of last year.

Patel-Zinzuwadia joins Burson-Marsteller with over eighteen years of agency and in-house experience in Asia Pacific, most recently as senior vice president & head, Technology Practice, APAC at Weber Shandwick.

BM also recently hired Ben Evetts, director and head of technology for Burson-Marsteller Singapore.  Evetts was also previously from Weber Shandwick, based in London.