Burson-Marsteller gets new Singapore lead

Burson-Marsteller (BM) has announced that regional managing director, Public Affairs and Government Communications, Allison Lim (pictured) will take on the role of Singapore market leader.

She is taking over the duties of former market leader and CEO, Barkha Patel. The latter exits after less than a year in the role.

Prior to Patel's appointment, BM did not have a  market leader for its Singapore practice for close to two years, after Steve Bowen moved to the firm’s Sydney office in 2012. Bowen has left BM.

When asked the reason for Patel’s departure, a spokesperson for BM said that she was leaving to pursue another professional opportunity and that both the company and Patel had reached a mutual agreement, declining to comment further.

Lim reports directly to Patrick Ford , worldwide vice chairman and Asia-Pacific regional chairman.

Lim returned to Burson-Marsteller earlier this year, after three years with boutique firm WATATAWA. She previously led BM’s Singapore market from 2007 to 2011.

“In this new expanded role, Burson-Marsteller’s clients and team members will continue to benefit from her public affairs and government relations expertise, as well as her vision and strategy to make Singapore a hub for new business and growth,” said Ford in a statement.