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Burson-Marsteller gets new Asia Pacific lead

WPP’s PR firm Burson-Marsteller, has appointed a new lead for its Asia Pacific operations as Terri-Helen Gaynor has joined the company as president and chief executive officer, Asia Pacific, effective immediately.

Based in Hong Kong, Gaynor succeeds Patrick Ford, who had been chair of the Asia Pacific region since October 2012.

Ford will continue as worldwide vice chair and chief client officer and as chair of the Asia Pacific region through the leadership transition, serving as a senior advisor to Gaynor.

Both Gaynor and Ford will report to Burson-Marsteller worldwide chair and chief executive officer Donald A. Baer.

Gaynor’s 30-year career spans the full spectrum of corporate communications, from internal communications to investor relations and marketing communications programs. For the past 12 years, she has served as managing director and founding partner of Australian firm, Reputation.

While leading Reputation, she specialised in corporate communications, government relations and investor relations assignments for a variety of top global brands. In addition, she advised a number of departments within the Australian government, including the departments of education, health, finance, human services and sport.

“Terri-Helen is widely respected across Asia-Pacific and the global communications sector as an expert strategist with broad expertise managing complex issues in partnership with CEOs, boards of directors, financial authorities and government ministers,” said Baer.

“She is an extraordinary communications professional who brings strong entrepreneurial drive to the role of building our business prospects and expanding our reach in the fast-growing Asia-Pacific region.”

“All of us are very grateful to Pat Ford for leading the region during these past two years,” Baer continued. “Under his strong guidance, we have grown our business, added exceptional talent and produced award-winning work, all while leading the region in ideas-driven, evidence-based communications.”

“I am absolutely delighted for the opportunity to lead Burson-Marsteller’s operations in Asia-Pacific,” said Gaynor. “The firm has built an outstanding business in its more than 40 years in the region and boasts an enviable roster of talent and clients. I am eager to build on this most impressive foundation.”

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