Burson-Marsteller forms new APAC team

Burson-Marsteller yesterday announced that it has formed a new executive leadership team for its Asia-Pacific region to drive growth and integration.

The team is lead by regional chairman Patrick Ford, a 24-year Burson-Marsteller veteran, and comprises four other market leaders, including Australia CEO and market leader Christine Jones, Korea market leader Margaret Key, Genesis Burson-Marsteller principal and founder Prema Sagar, and Hong Kong market leader Matt Stafford (pictured).

"This new Asia-Pacific team is strongly positioned to provide the leadership and counsel our clients in Asia require in the ever-changing environment they face," said Donald A. Baer, CEO of Burson-Marsteller Worldwide.

"This leadership structure in Asia elevates the best team for our firm to stay well ahead of communications trends and capabilities, and combining strategic thinking and breakthrough creativity with rigorous focus on getting the job done. It helps delivering on our promise to be the best ideas-driven, results-oriented communications firm in the world."

Commenting on the new team, Ford said: "Each member of this team has demonstrated extraordinary leadership far beyond their own market assignments. I am confident that this new senior executive leadership team will help the firm continue to steer the best course in Asia-Pacific, where we see enormous opportunities for growth."

Hong Kong market leader Matt Stafford also added: "This approach for integrating the markets is precisely what our clients have been asking for, and there has never been a better time for our organization to execute on this strategy."