Buro 24/7, a digital fashion platform, is making its debut in Asia.
Headquatered in Russia, founder of Buro 24/7 Miroslava Duma and team, have chosen to partner with publishing house, Indochine Media Ventures (IMV) to launch the eighth and ninth global editions of the digital fashion platform in Singapore and Malaysia respectively.
While the website has already launched in Singapore, it will be launching in Malaysia in July. There are also several other regional expansion plans in the pipeline.
Both Buro 24/7 Singapore and Malaysia will provide original local content as well as share resources with the global editions in a reciprocal partnership. The team will also work hand-in-hand with local cultural influencers to deliver distinctive global views from an Asian perspective.
Globally, Buro 24/7’s list of partners for special projects and advertising campaigns include Hermès, Prada, Gucci, Tommy Hilfiger, Luisa Via Roma, Dior, Giorgio Armani, Chanel, Vertu and Audi, among others. The site’s Russian counterpart witnesses approximately 1,400,000 unique visitors every month.
Buro 24/7’s social channels such as Instagram accounts total up to over 1.27 million followers. A dedicated team of social media professionals will also be providing clients with non-traditional options to interact with today’s digitally savvy audience.
IMV president, Michael von Schlippe said that Buro 24/7 will strenghten IMV’s portfolio of titles — Robb Report (Singapore, Vietnam, Thailand and Malaysia), Barcode (Singapore and Saigon) as well as Citizen K Vietnam. While Robb Report caters to Southeast Asia’s affluent male audience, Barcode to young trendsetters, and Citizen K to the fashion conscious, Buro247.sg is aimed at the dynamically growing fashion and lifestyle-conscious readers.
“With impressive international reach, the addition of Buro247.sg to IMV marks a leap in Singapore’s digital communication landscape. The new platform will cover topics on fashion, beauty, jewellery, gadgets, travel, wellness, food, and culture, creating a cohesive portfolio for our clients," von Schlippe said.
Currently, Buro 24/7 also has offices in the Ukraine, Kazakhstan, the Middle East, Croatia, Azerbaijan and Australia.