Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Here's how to get a brand to sponsor your wedding [VIDEO]

share on

What happens when a Burger marries a King? Burger King pays for your wedding. Confused? So am I.The story goes: One Joel Burger announced, on social media, his intention to marry an Ashley King. After which, the couple asked fast food chain Burger King for permission to use its logos on their wedding favours. Burger King not only granted them this rather bizarre request, but also offered to pay for the entire cost of the wedding.https://youtu.be/ktLbms20IUoHence, the birth of a Burger King-themed wedding, which was pretty much a marketing blitz for the chain.The wedding shows the couple and their guests sporting Burger King paraphernalia - from paper crowns to hamburger socks and matching T-shirts featuring the chain’s logo.[gallery link="file" ids="104114,104115,104116,104117"]That is how you market your brand in holy matrimony.For the lot of us with no noun-sounding, brand-related names, we’ll still have to get married courtesy of our own savings.Image credit: Burger King's Facebook 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window