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Burger King names new brand and comms lead

Burger King names new brand and comms lead

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Restaurant Brands International has appointed Tanushri Rastogi as its new brand and communications lead APAC for Burger King.

She was promoted to the current position from marketing lead APAC for Popeyes, according to an update on her LinkedIn profile.

Rastogi ends her time at Popeyes on a high after leading her team to enter three new markets in India, Korea and Indonesia in just over a year.

Don't miss: Popeyes makes its presence felt through social in Indonesia

This is however not Rastogi's first foray into Burger King. The industry heavyweight previously worked for Burger King Indonesia as its brand and media lead for almost four years, ending her stint in 2021. She has also worked at VMLY&R as a client solutions director as well in companies such as GroupM, McCann WorldGroup Jakarta, Ogilvy & Mather Mumbai.

Some of her most notable work includes her time as the strategic account director of GroupM Indonesia where she handled many big projects including launching a joint loyalty program for Maybelline and Loreal Paris, called KlubKita that credited users with points for shopping and social sharing. 

MARKETING-INTERACTIVE has reached out to Rastogi for a comment. 

On an advertising front, Burger King France was recently in the news for debating where the best burger wasAcknowledging its competitors such as McDonald’s, KFC, Five Guys, Quick, Bioburger, Big Fernand and PNY, Burger King understands that choosing a burger is an art and agreeing on the best one is a debate with an appetite. To put an end to the debate, Burger King partnered with ad agency Buzzman for a campaign that was launched at the end of November last year.

The campaign video, which was launched on the brand's social networks and television, begins with two people debating whether Big Mac or Royal Deluxe is better in a Burger King store. More and more people in the store then join the debate. Some added that Kentucky from KFC is a marvel, while some think that Quick N’ Toast base from Quick is the best. Some love Five Guys and Bioburger more. They slowly get more and more emotional as they fight for their own choices. 

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Burger King teases McD's with LinkedIn job post on hiring clown for birthday
Popeyes expands across Asia, looks to modernise SG outlets

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