BurdaLuxury is taking over the licence for Travel + Leisure Southeast Asia, Hong Kong and Macau, beginning 1 January 2023. This marks an expansion of the publisher's portfolio internationally which also includes licences for Travel + Leisure India and South Asia since 2014.
This latest licence covers Singapore, Malaysia, Thailand, Laos, Indonesia, Vietnam, and Cambodia, as well as Hong Kong and Macau. To ensure relevant, personalised content for its audience, BurdaLuxury will launch dedicated websites for each of these markets, curated to local tastes and preferences.
As part of the relaunch, the company will also focus on refreshing the brand’s digital platforms in the region, focusing on an all-new design, new verticals, and geo-targeted content. Beyond a better, more personalised user experience, the localised websites will create more opportunities to connect advertisers with the right audience.
In addition to a digital brand refresh, BurdaLuxury will also explore special print editions, along with new awards and event properties that leverage the brand’s expertise and presence in Southeast Asia, Hong Kong and Macau. MARKETING-INTERACTIVE has reached out to BurdaLuxury for additional information.
Björn Rettig, CEO of BurdaLuxury, said the company has successfully proven in India that it is the right team to elevate the brand and is confident that it can replicate this success for the Southeast Asia, Hong Kong and Macau edition.
"Through this next step, we’re able to further combine BurdaLuxury’s expertise in lifestyle and travel content with the brand legacy of Travel + Leisure on an even larger scale. Our presence in India and now Southeast Asia, Hong Kong and Macau will allow us to explore even more opportunities to tap into the world’s most dynamic travel market," he added.
Among the list of publications under BurdaLuxury include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Operating in 14 countries, Burda employs 11,000 people and owns 550 media brands.
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