The BT launches app
The Business Times (BT), the financial daily published by Singapore Press Holdings (SPH), has launched its iPhone app for users to be download for free from 24 September from the Apple App store. Titled "The Business Times Singapore", the app offers free daily news summaries and real time breaking news. To access the full daily BT content users can choose from three subscription packages available on iTunes. Following the launch of the BT iPhone app, the next offering in the BT suite of digital offerings will be the BT iPad daily edition. The BT print edition has a daily circulation of 36,400 copies as of August 2012.
DBS launches virtual card
DBS Bank has launched a virtual card for DBS/POSB cardholders named "DBS One.Tap MasterCard PayPass Card". The card allows holders to make payments with near field communication-enabled (NFC) mobile phones. Cardholders who sign up for the DBS One.Tap Card can make mobile contact less payments and avail rewards. Customers can also download merchant discount coupons onto their mobile sets and pay for their purchases using a single tap. For a limited period of time, DBS/POSB cardholders who shop and dine at partner merchant outlets like Shaw Theaters, PastaMania, Popeyes Louisiana Kitchen, FOX, Pumpkin Patch and G2000, are entitled to a series of discounts when they pay using the DBS One.Tap Card.
IMG Golf appoints Cohn & Wolfe XPR
IMG Golf has appointed Cohn & Wolfe XPR to manage and run all PR and social media activities for the golf tournament Iskandar Johor Open 2012 . The Iskandar Johor Open is the Asian Tour's season-ending tournament for 2012. This year, the event will offer a prize of US$2 million when it returns to the Horizon Hills Golf and Country Club from 13- 16 December.
Cohn & Wolfe XPR's portfolio of clients includes TaylorMade-adidas Golf, UFIT, BMW, Barclays, X-League, the Singapore Cricket Club among others and the agency has also managed integrated PR campaigns for events such as OCBC Cycle Singapore/ Malaysia, BMW Efficient Dynamics Race, SCC Rugby 7's, SCC Twenty20 to name a few.