BSN Malaysia and Fishermen Integrated have brought back the much-loved āPengacau Rayaā campaign, with a new video for the Chinese New Year festive season.
A sequel to last yearās Raya viral hit,this year’s āPengacau Raya Cinaā tells the story of young couple Aloysius and Zaitun, as well as their parents, experiencing their first Chinese New Year together as a multi-cultural family.
Filem Pendek Tahun Baru Cina BSN 2016: Pengacau Raya CinaTahun Baru Cina bakal tiba. Adakah Aloy akan menjadi pengacau lagi? Apa pula kisah kali ini ya…?Jom tengok?#TahunBaruCina #CNY #PengacauRaya
Posted by BSN Malaysia on Friday, January 29, 2016
‘Pengacau Raya Cina’ is already a bigger success than its predecessor, garnering over two million views, 147,419 likes and comments with over 40,000 shares in just over five days.
Last yearās surprise viral hit ‘Pengacau Raya’ netted nearly 2.6 million views on social media in one week.
Both campaigns look to unearth real-life heart warming stories of unity, showing that love extends the boundaries of culture and race.
āLast yearās Pengacau Raya campaign was a huge success – and one of the most viewed Raya ads of the year. We wanted to continue that heartwarming story, while celebrating the beauty of multiculturalism here in Malaysia, reflecting BSNās own respect for diversity,ā said Puspa Marina Datoā Haji Omar, SVP / head, strategic communications, Bank Simpanan Nasional said.
āBuilding upon our recent rebranding, we wanted to reconnect with our audience on a social platform. The success of these social media campaigns has shown that our message has indeed resonated with the people of Malaysia.ā
The original āPengacau Raya’ was based on the insight that Malaysians are a truly multi-cultural society and this unity is even evident in our own families.
“The idea put a positive twist to the word āpengacauā which made everyone laugh, ā said Andrew Tan, creative director of Fishermen Integrated.
āWhen it came to doing a campaign for Chinese New Year, it made perfect sense for us to continue the story of Aloy and Zaitun. We are glad everyone loves to beĀ ākacau-edā by these films. You can expect more to come from Fishermen,ā he added.