BSN Malaysia and Fishermen Integrated have brought back the much-loved “Pengacau Raya” campaign, with a new video for the Chinese New Year festive season.
A sequel to last year’s Raya viral hit,this year's “Pengacau Raya Cina” tells the story of young couple Aloysius and Zaitun, as well as their parents, experiencing their first Chinese New Year together as a multi-cultural family.
'Pengacau Raya Cina' is already a bigger success than its predecessor, garnering over two million views, 147,419 likes and comments with over 40,000 shares in just over five days.
Last year’s surprise viral hit 'Pengacau Raya' netted nearly 2.6 million views on social media in one week.
Both campaigns look to unearth real-life heart warming stories of unity, showing that love extends the boundaries of culture and race.
“Last year’s Pengacau Raya campaign was a huge success - and one of the most viewed Raya ads of the year. We wanted to continue that heartwarming story, while celebrating the beauty of multiculturalism here in Malaysia, reflecting BSN’s own respect for diversity,” said Puspa Marina Dato’ Haji Omar, SVP / head, strategic communications, Bank Simpanan Nasional said.
“Building upon our recent rebranding, we wanted to reconnect with our audience on a social platform. The success of these social media campaigns has shown that our message has indeed resonated with the people of Malaysia.”
The original ‘Pengacau Raya' was based on the insight that Malaysians are a truly multi-cultural society and this unity is even evident in our own families.
"The idea put a positive twist to the word ‘pengacau’ which made everyone laugh, ” said Andrew Tan, creative director of Fishermen Integrated.
“When it came to doing a campaign for Chinese New Year, it made perfect sense for us to continue the story of Aloy and Zaitun. We are glad everyone loves to be ‘kacau-ed’ by these films. You can expect more to come from Fishermen,” he added.