Bank Simpanan Nasional (BSN) has launched a web film campaign on social media titled "Pengacau Raya”.
Conceptualised by Fishermen Integrated, Pengacau Raya revolves around a man’s over-excitement at celebrating Hari Raya for the very first time.
This lighthearted video was produced in line with BSN's 40th anniversary celebration, a year-long event dedicated to spreading happiness through its "Jom Happy" campaign.
Pengacau Raya has become one of the most viral and talked about Raya videos. The film spot was released on 9 July.
According to Mark Darren Lee, head of digital at Fishermen, "We're bringing BSN towards more active engagement on the social media platform with socially driven content. Our strategy is to do work that is sharable and led by a digital strategy."
"With over 1,830,000 views on social media and a high engagement of over 80,000 Likes and over 48,000 Shares, it shows that Malaysians are looking for good heart-warming stories online to share.”
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Andrew Tan, Fishermen's head of art, added, "Insightful entertainment is a Fishermen philosophy. The Pengacau Raya idea was inspired by the real life stories of people we know who married into different Malaysian cultures.”
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