Brucemond Chan, an 11-year veteran of Wyeth Nutrition, has taken on a new role with New Zealand dairy giant Fonterra to spearhead an infant formula launch in the coming few weeks.
The former Wyeth Nutrition Hong Kong marketing manager has taken on the role of senior marketing manager of Anmum at Fonterra Brands Hong Kong.
Chan will take over the duties of branding, consumer and medical marketing and CRM related issues for Anmum, a range of products for women either planning pregnancy or already pregnant and breastfeeding.
In coming weeks Fonterra will add to its maternity formula portfolio with a new infant formula.
During her 11 years at Wyeth Nutrition, Chan oversaw major pushes like the Wyeth Learning Surprises Library, Wyeth Gold “Learning on the Go”, as well as the Wyeth Materna interactive micro-movie, to name a few.