Broadway Collaborates Social Media Stars in New TVC

Broadway has teamed up with AllRightsReserved to launch three playful TVCs rolling out today. Apart from starring the long-term spokesperson Joey Yung (容祖兒), the TV commercials feature numerous Internet celebrities as well.

While these three 30-second TV commercials themed “seeing the world in different perspectives”, the local singer Joey Yung plays alongside Norwegian mirror selfies artist “Mirrorsme” Helene Meldahl to blaze heart-shaped doodles.

Famous for his double-faced drawing, Berlin-based visual artist Sebastian Bieniek collaborates his signature work on Yung's face in the TV commercial.

Hong Kong actors David Siu (邵仲衡) and Evergreen Mak (麥長青) also make a special appearance by wearing identical clothes, as they have recently gone viral on Internet soon after netizens think they really look alike, adding interesting impacts to the TVC.

Creative agency AllRightsReserved drags two Japan social media celebrities, "Sailor Suit Old Man" Kobayashi Hideaki and Jinushi Keisuke, a guy famous for being fed by his imaginary girlfriend, to align the TVC theme "seeing the world in different perspectives".

Making of:

Broadway is one of the largest electrical appliances retail chain stores in Hong Kong.