Bridgestone Asia Pacific picks agency for Olympics sponsorship programme

Bridgestone Asia Pacific has appointed M&C Saatchi Singapore to manage the creative execution of its Olympics sponsorship programme in the China and Asia Pacific region. Bridgestone Corporation is a Worldwide Olympic Partner of the International Olympic Committee (IOC) from 2014 through to 2024.

The remit spans the creatives for the regional campaign, including leveraging traditional and digital channels for activations that serve as touchpoints to various external and internal stakeholders. The scope covers 11 markets across China and Asia Pacific and culminates in the Olympic Games Tokyo 2020.

The pitch took place in second half of 2017 and was contested by multiple agencies specialising in sports marketing and branding from across the world.

Tanuj Philip, founding partner and CEO of M&C Saatchi Singapore, said: "We are excited to lead the regional creative remit for Bridgestone's Olympics efforts. It is a great opportunity to forge strong bonds between the brand and its stakeholders, leveraging the powerful phenomenon that is the Olympics. We look forward to delivering stellar work that will deepen Bridgestone's relationship with their stakeholders”.

The assignment is effective immediately.