PR Asia 2025 Singapore
marketing interactive Digital Marketing Asia 2025 Digital Marketing Asia 2025
After 27 years, Bravo Transport sells Octopus stake to MTR Corporation

After 27 years, Bravo Transport sells Octopus stake to MTR Corporation

share on

Bravo Transport has sold its stake of about 2.78 million shares in Octopus Holdings to MTR Corporation. In a statement, the company said the pandemic and the current wave relating to the Omicron variant continued to put intense pressure on its business. As Hongkongers can hardly travel and only a handful of international visitors coming to the city, Bravo Transport said the high revenue drivers from the Hong Kong airport and cross-border routes, which have a cross-subsidising effect on local routes, have suffered the most significant impact.

"It is indeed a sad but necessary day given the current circumstances. We've had an amazing journey with the Octopus over the past 27 years and we are proud to have been one of the pioneers of electronic payment systems in Hong Kong. Although our direct involvement in Octopus will soon come to an end, it is still one of the most popular payment methods for our customers and we will continue our strong working relationship going forward," said a spokesman of Bravo Transport.

Bravo Transport said it was losing about HK$25 million a month, adding that it had an accumulated loss of about HK$379 million. Bravo Transport is the parent company of Citybus and New World First Bus in Hong Kong. The company added that despite selling stakes in Octopus Holdings, its buses will continue to accept payment made by Octopus. In addition, the company also currently allows passengers to use contactless credit cards, mobile payments and multiple transit QR codes last year.

After the transaction, MTR Corporation said it will hold about 64% of Octopus Holdings shares, an increase of about 6.6 percentage points from 57.4% before the transaction. Bravo Transport's remaining stake of about 0.6 million shares in Octopus will be sold to another company. It did not tell the identity of the buyer.

“We are confident in the business prospects of Octopus Holdings as Octopus remains the most popular means of electronic payment in Hong Kong. While the challenges from emerging operators offering different modes of electronic payment cannot be underestimated, Octopus Holdings has been making efforts since the launch of Octopus in 1997 to expand its service into different facets of our daily lives as well as its presence in different parts of the world, and its achievements are evident," said Jacob Kam, CEO of MTR Corporation.

“The acquisition, however, is more than a promising investment for the Corporation, it also means a closer business relationship between MTR and OHL. While the Corporation will continue to explore opportunities for cooperation with different payment system operators, it expects OHL, with its high popularity in Hong Kong, to keep playing a major role in the future development of the fare collection system," Kam added.


Related articles
MTR chairman appointment extended to 2024
MTR advertising revenue increases significantly in first half of 2021
MTR plays up international travel nostalgia to draw attention to Tuen Ma line
Octopus expands footprint amidst eVoucher scheme
Citybus and NWFB take bus exterior advertising agency in house with Bravo Media

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window