PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Brands spread April Fools' cheer: Did you fall for it?

Brands spread April Fools' cheer: Did you fall for it?

share on

Once again, it is the time of the year when consumers should take everything with a pinch of salt. However, it is safe to say that this year's April Fools' is more muted. Countries including Thailand, Taiwan and India are imposing jail sentences for those who spread fake news on April Fools'. Meanwhile, Google also suspended its annual April Fools' tradition, Reuters said, quoting an internal memo.

Amidst the doom and gloom that has taken over the world due to COVID-19, brands are still attempting to inject laughter into the hearts of consumers with their April Fools' pranks. Here are some brands that tickled us.


For those of you who have been praying for a mini Porsche GT3 RS, online automotive marketplace Carro has heard your prayers. Now you can ride in style!

JJ Herbal Tea

Did you know Jia Jia Herbal Tea ventured into the beauty space? Here's your chance to purchase the all-natural lipstick named HERJIAJIA BY JIAJIA. Hesitate and it will be gone real quick!

adwright herjiajia by jiajia

KOI Singapore

If you think you've heard the end of nasi lemak-inspired products, you're wrong. KOI is whipping up a nasi lemak black tea macchiato for all the bubble tea lovers out there!

Mentholatum Acnes Singapore

Who says acne patches have to be plain and boring? Time to spice it up with some emojis!

acnes sg



NAFA certainly fooled many on social media with its April Fools' prank. Several people reshared this news on social media, including TikTok, requesting NAFA to enrol them. Proud students also basked in how amazing their school was!

nafa 4 nafa 4

nafa 4 nafa 4


Googly eyes never get old and Overwatch is taking this age old prank to its game.


Find it a hassle to carry cards in your wallet while you travel? YouTrip is allow you to downsize your card with YouTrip mini! Isn't it adorable?

P.S. You should really click on that link if you want a surprise!


Vivo Philippines

Move aside, foldable phones. Vivo Philippines has a new product that's even better - the first-ever panoramic phone. Here's your chance to see the entire horizon in the palm of your hand!

Xiaomi Singapore

Don't forget to update your firmware if you want to experience kinetic charging!

Meanwhile, digital ad agency ADA also seized this opportunity to announce that it is undergoing a "rebranding". As part of this move, it is dropping the "D" in its name to become "AA".

"The reason is quite simple, we will be changing our strategy to move away from data altogether," the agency said. Some reasons include high computing and processing costs, being preyed upon by customers for more insights, as well as its data scientists and engineers wanting a break.

ada april fools


Did you fall for any April Fools' pranks? Do share them with us at janicetan@marketing-interactive for some fun and laughter! Or send us a note on our Instagram page on your favourite pranks, while you catch up on the behind the scenes drama (yes, drama), industry updates and creative inspiration.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window