Travel booking Expedia has rolled out a cheeky print ad on United Kingdom's local newspaper Evening Standard to poke fun at Prince Harry and wife Meghan Markle's move to Canada. Conceptualised by Saatchi & Saatchi London, the one-page ad has "Canada" on its search bar with a tactical tagline, "Escape the family".
This comes on the back of former Duke and Duchess of Sussex Harry and Meghan, giving up their royal titles and stepping back from the royal family. Several news outlets such as CNBC, BBC and New York Times reported that the couple were eyeing Canada to begin their new lives.
The Saatchi & Saatchi London team clearly jumped on the speculation to promote Expedia. Kerry Roper, the head of design at Saatchi & Saatchi London posted an image of the print ad on Twitter and captioned, "Advertising has got its swagger back." Roper also updated his Twitter account on Sunday, saying that the ad made 86,000 impressions between Twitter and LinkedIn. In addition, he added that he received over 100 emails regarding design positions at Saatchi & Saatchi.
Another such brand that also closely followed the news was Burger King UK. Days after the news dropped that Harry and Meghan will be stripped off their royal titles, Burger King UK said in a tweet that Harry can still eat like a King with the F&B company.
Meanwhile, Burger King USA offered a job to Harry. In a tweet, the fast-food chain attached a link to its career page in case Harry might be interested.