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Brands hijack Kim Kardashian’s #BreakTheInternet hashtag

We know you’ve seen the latest oiled up picture of celebrity Kim Kardashian’s posterior making its rounds on the internet.

Her photoshop-enhanced behind has no doubt inspired many marketers globally as they make their own attempt to ‘break the internet’.

Here are some cool executions of brands hijacking her hashtag #BreakTheInternet:

Automobile brands:

Airline brands:

F&B brands:

And one quirky zoo:

Spotted any more cool ones that you’d like to share? Email me at

(Photo courtesy: Kim Kardashian’s Facebook page )

Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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