Cerebos Asia Pacific and JKR, a brand consultancy together have partnered and re-launched the Brand’s visual identity, including its flagship "Essence of Chicken" range. This is to create a modernised visual brand language across various touch points.
The new visual equity for Brand’s – an essence droplet – captures the idea of a healthy body and a sharp mind, thus reflecting the potency, efficacy and naturalness of its product. The new brand language is currently being implemented across in-store collateral to television commercials in Thailand, Singapore, Malaysia, Taiwan and Myanmar. It will be additionally extended to Hong Kong , Vietnam and Indonesia later this year.
“We ensured that the design reflected the new brand image across all of its sub-brands”, explained Jason Glassick, executive creative director at the agency.
“The new brand language retains the best of Brand’s, whilst advancing it forward for a new generation”, added Gio Chan, senior manager, consumer and shopper design at Cerebos Asia Pacific.