BRAND’S Essence of Chicken launches brand campaign

BRAND’S, UM Singapore, M&C Saatchi and Clear Channel collaborated and brought together a creative out-of-home campaign that leverages on the everyday spaces of the consumers to raise awareness for its new brand campaign, GET SET featuring Dr. Mok Yin Ren.

The objective of this campaign is to introduce BRAND’S Essence of Chicken’s - “GET SET” proposition.

Just as its name implies, the “GET SET” proposition is about getting prepared to face everyday challenges with focus and energy.

8 Clear Channel owned bus shelters have been strategically selected to showcase a three dimensional bigger than life BRAND’S Essence of Chicken iconic bottle that is also further supported by 100 faces of 6-sheet printed posters on Clear Channel’s network for 2 weeks.

“Clear Channel team has pro-actively supported BRAND’S®, giving professional advice on creative buys and maximising the exposure of our campaign. It was a breeze to work with them and we have received positive feedback about the bus stop ads," Yenn Lim, head of marketing (Singapore), Cerebos Pacific said.