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Are you ready for Taylor Swift? These brands are

Are you ready for Taylor Swift? These brands are

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Taylor Swift-mania has officially landed in Singapore ahead of the American singer-songwriter's six Eras Tour concerts which will be happening here starting 2 March.

The singer landed in Singapore this week and in the lead up to the big shows, Singapore has been pulling out all the stops with water and light shows, Instagram trails in Marina Bay Sands and the light up of iconic buildings in pink and purple hues. 

Brands have also been quick to jump on the bandwagon with food establishments offering discounts if you flash your concert ticket, Swift-inspired cocktails and free tea (locally pronounced teh or 'Tay' get it?).

Besides freebies, other brands have also been getting into the spirit with cleverly trendjacked posts getting into the spirit of things. Ahead of the concerts, here are a list of some of MARKETING-INTERACTIVE's favorite Eras Tour inspired posts.

Don't miss: These are the major trends driving marketing in 2024

1. CapitaStar 




2. Dollop Singapore



3. Grab Singapore



4. Jewel Changi Airport




5. Kiehl's Singapore



6. Lau Pa Sat


7. Luckin Coffee


8. McDonald's Singapore




9. Meiji Singapore



10. Paya Lebar Quater (PLQ)





11. Revolution Singapore



12. Singlife

13. SingPost





Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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