Global content marketing company Brand New Media (BNM) has promoted its previous head of content and production, Joanne de Rozario (pictured) as managing director of BNM Singapore. The agency has also promoted Nick Fawbert to group head of knowledge within the BNM global team.
de Rozario will work alongside Damien Bray, Brand New Media’s global director. Her responsibilities include overseeing the management of the BNM business in Singapore as the content marketing agency continues to expand across Asia.
de Rozario possesses over 18 years of experience of various strategic and creative disciplines covering content solutions and content creation. She was part of the pioneer team at BNM and has managed the delivery of over 600 videos per year for the past three years locally. Her extensive career in the genres of news, sports, entertainment and lifestyle has seen her lead production departments and content creation at ntv7 (Malaysia), Channel [V] International, STAR TV and Life Inspired.
“de Rozario has made a significant contribution to the growth of BNM Singapore over the past three years to become an industry leader in the content marketing space. She has managed the delivery of high volumes of high quality content for the many blue chip brands who partner with BNM for their video content needs.”
With almost 25 years of cross media experience, Fawbert’s new role will see him spearhead the new BNM global content marketing education programs and initiatives including partnerships with clients, agencies and the Singapore Media Development Authority. His previous experiences include managing director, Asia for BNM to oversee the growth and development of the business over the past two years. Prior to joining BNM, Fawbert headed up the digital transformation project at MediaCorp.
“Brands and agencies retain impressive and dynamic capability in-house – their employees are huge assets, with resources of product knowledge and consumer insight that are second to none. BNM can bring to the table an unrivalled expertise in business process, consumer discovery, commercial ideation, transmedia content sourcing, generation and distribution that enhances and develops those core skills to ensure the delivery of a world class brand infrastructure,” Fawbert said.
He also added that global investment in branded content exceeded US$145billion in 2014 and will exceed US$300 billion by 2019.
“It’s transforming the marketing industry at a frightening speed and places demands on brands in terms of content ideation, aggregation, publication and distribution that often sit outside their current skills sets,” Fawbert added.